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| Environmental - Cradle to Cradle | ||||||||||||||||
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| Why it's good. How it works. Cradle to Cradle is our approach to the way we make things, it’s not about limiting the amount of bad that we do to the world. It’s about doing something that’s incredibly good--creating high quality products that sacrifice nothing, and actually benefit the environment. Here’s how it works: You use raw materials to make a product. That product gets purchased and used. After it’s served its useful life, that product gets broken down into raw materials again and used to make the very same kind of products. So raw materials make carpet, which gets broken down into raw material, which gets used to make carpet. Again and again. Forever. This does two things: It drastically reduces the amount of used material going to landfills. And, since that material is now returned to the manufacturing process, it drastically reduces the amount of raw materials we use, too. Instead of garbage, old products become chemical nutrients which nourish the production cycle, endlessly. Eco Solution Q fiber and EcoWorx backing are among the first Cradle to Cradle products in the world. In fact, Shaw offers an environmental guarantee stating that it will pick up any EcoWorx-backed material, free of charge, and recycle it into more EcoWorx. It almost seems too good to be true. But it’s actually happening, right now.
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